KOPI SELO Pitch Deck 2026 v1.0

Sip Love,
Brew Joy.

Membangun jaringan kafe strategis di Captive Market Jabodetabek melalui sistem manajemen terpusat dan ekspansi berbasis profit reinvestment.

Explore Opportunity
Rp 825 Jt
Total Investment
1.3 Tahun
Aggressive Payback
4 → 8
24-Month Expansion
76.7%
Annual ROI
Strategic Locations

4 Captive Market Outlets

🏟️ GBK Arena
20m² Premium Bar • Rp 185 Jt • Target: 75 cups/day
🎾 Padel Arena 1
8m² Modular Booth • Rp 90 Jt • Target: 35 cups/day
🎾 Padel Arena 2
8m² Modular Booth • Rp 90 Jt • Target: 35 cups/day
🏃 Kantin KONI
Container Relocation • Rp 91 Jt • Target: 45 cups/day
Fund Allocation

Investment Structure

CAPEX 4 Outlet (Aset & Booth)Rp 304m
CAPEX Office (4 Management Team)Rp 40m
Prepaid Rent (12 Months)Rp 144m
Working Capital (6 Months)Rp 210m
Marketing, GO & DepositRp 90m
Contingency Fund (5%)Rp 37m
TOTAL CAPITAL REQUIREDRp 825m
Financial Forecast

Return on Investment

Monthly EBITDA
Rp 52.8M

Consolidated 4 outlets after stabilization

Annual EBITDA
Rp 633M

Based on aggressive market capture

Payback Period
1.3 Yr

Full capital recovery timeline

Monthly Cashflow Projection

Year 1 vs Year 2 Growth

Implementation

24-Month Roadmap

M1: Foundation

Legal setup, management hiring (4 people), office equipment procurement

M2: GBK Arena Launch

20m² premium booth construction, grand opening "The Pulse of Senayan"

M4: Padel Arena 1 & 2

Modular booth installation, partnership with padel communities

M6: Kantin KONI

Container relocation & full equipment upgrade. Phase 1 complete (4 outlets)

M13-24: Scale to 8 Outlets

Re-invest 50% profit to fund Batch 2 expansion. Anti-dilution growth model

The Brain

Daily Management Team

Management Team

Professional centralized team managing quality, finance, and growth across all outlets

Operational Manager

Rp 5M/mo • Strategy & partner relations

Field Supervisor

Rp 3.5M/mo • QC & staff scheduling

Admin & Finance

Rp 3M/mo • Purchasing & stock opname

SocMed & Marketing

Rp 2.5M/mo • Content & digital ads

5% Incentive

Performance-based bonus on target sales

THR + Annual Bonus

0.5-1x salary based on KPI

Anti-Dilution

Self-funded Batch 2 expansion

Exit Strategy

Buyback option after Year 3