Brand & Marketing
Filosofi produk SeLo dan strategi penetrasi pasar komunitas (V5.0).
1. Signature Product
Membedakan diri melalui **Homemade Aren Syrup** dan racikan biji kopi premium Arabica-Robusta Blend.
| Menu Favorit | Harga |
|---|---|
| Signature Aren | Rp 22.000 |
| SeLo Creamy | Rp 24.000 |
| Padel Booster (Double) | Rp 28.000 |
High Protein
Active Lifestyle
2. Strategi Aktivasi
GBK Arena:
"The Pulse of Senayan" - 100 Free Cups for Runners & Community Run events.
Padel Hub:
"Play Better with SeLo" - Sponsorship tournamen Padel dan court-side branding.
3. Digital & Community Presence
Tim Marketing kami (4-person management team) berfokus pada konten harian yang menyesuaikan komunitas di tiap lokasi (TikTok/Reels) serta Micro-Influencer Collab per bulan.
TOTAL MARKETING BUDGET (YEAR 1)
Rp 75.000.000
Digunakan untuk 4 Launch Events & Digital Ads 6 Bulan Pertama.